by Guest Blogger | Customer experience, Customer loyalty, Marketing tips, Small business marketing, Some really useful stuff
A guest blog by Martin Firman of Review.biz Why are reviews important? The evidence continues to reaffirm the very positive influence that reviews have on the decision making of your prospects, irrespective of the product or service you offer. A recent survey by...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...
by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
by Guest Blogger | Copywriting, Customer experience, Marketing strategy, Video
Guest blog from Rachel Williams, professional copywriter. I got back from my summer hols a few weeks ago and, quite apart from having a fabulous time (ah, the memory of sun and heat!), I had one small and rather inconsequential experience that is still making me...
by Sarah Orchard | Customer experience, Marketing tips, Online marketing, Websites
Sometimes we make it difficult for our website visitors without even realising. I’m sure this example of overlooking smartphone or mobile website visitors isn’t unique and we have all experienced similar. With the growth of smartphones and mobile web...
by Sarah Orchard | Customer experience, Online marketing, Social Media, Video, Websites
I attended a fantastic conference last week on the future of Mobile and Video Marketing. It was a day well spent as keeping up-to-date with the latest trends and customer behaviours is vital for any marketer (and small business owners too!). The expert speakers...
