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Free tools to help you write more powerful headlines

by Sarah Orchard | Blogging, Email marketing, Marketing tips, Some really useful stuff

Do you struggle to write your blog post headlines or email subject lines? Me too. Well good news…..help is at hand! I recently discovered two great free tools that can help you review and enhance your blog post titles and email subject lines to make them work...

How to use images in your email campaigns to get better results

by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips

We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...

Small business case study: How to integrate your direct mail and email marketing

by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing

A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...

Bought-in email lists – just about the last thing your small business needs!

by Sarah Orchard | Email marketing

Recently, I’ve been writing a lot about emails and the importance of making sure that yours are optimised for smartphones (if you’ve missed them… have a quick read of Do you optimise your emails for smartphones? and Three reasons why you need to optimise your...

Three reasons why you need to optimise your emails for mobile if you run an ecommerce business

by Sarah Orchard | Email marketing, Online marketing, Websites

Hands up if you remember the recent article I wrote about optimising your emails for smartphones? And hands up again if you remember any of the statistics? Okay, here’s a quick reminder: 73% read their emails on their phones and 67% access the Internet. Those are...

Do you optimise your emails for smartphones?

by Sarah Orchard | Email marketing, Online marketing

Did you know that 7 out of 10 UK consumers now have smartphones? That statistic is probably no big surprise in itself – after all, how many people out and about do you see using them these days – but what is surprising is that 83% of smartphone users still use them...
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