by Sarah Orchard | Blogging, Email marketing, Marketing tips, Some really useful stuff
Do you struggle to write your blog post headlines or email subject lines? Me too. Well good news…..help is at hand! I recently discovered two great free tools that can help you review and enhance your blog post titles and email subject lines to make them work...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
We all know and appreciate just how important email campaigns can be for a small business communicating with its customers and prospects. Getting the message right, writing great subject lines and giving recipients a reason to open the email is an ongoing challenge,...
by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing
A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...
by Sarah Orchard | Email marketing
Recently, I’ve been writing a lot about emails and the importance of making sure that yours are optimised for smartphones (if you’ve missed them… have a quick read of Do you optimise your emails for smartphones? and Three reasons why you need to optimise your...
by Sarah Orchard | Email marketing, Online marketing, Websites
Hands up if you remember the recent article I wrote about optimising your emails for smartphones? And hands up again if you remember any of the statistics? Okay, here’s a quick reminder: 73% read their emails on their phones and 67% access the Internet. Those are...
by Sarah Orchard | Email marketing, Online marketing
Did you know that 7 out of 10 UK consumers now have smartphones? That statistic is probably no big surprise in itself – after all, how many people out and about do you see using them these days – but what is surprising is that 83% of smartphone users still use them...
