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What has Native Video, Periscope and a Meerkat got to do with your small business marketing? All is revealed!

by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites

Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...

Is your website Google Mobile Friendly yet?

by Guest Blogger | Online marketing, SEO, Websites

Guest blog by Jeremy Nelson-Smith, Internet Marketing Expert From today, 21st April 2015, Google will start factoring in ‘mobile friendliness’ to its search results. This means that sooner rather than later after today web pages that are not considered ‘mobile...

How to use a direct response tweet to drive your audience to action!

by Sarah Orchard | Online marketing, Social Media, Websites

Since it was launched in 2006, Twitter has grown exponentially in size and use. By the end of 2014 it was firmly established in the top 10 of websites visited, had over 500 million users and well in excess of 280 million active users. Who knows what those figures...

Ecommerce: How to use Facebook logins to increase sales

by Sarah Orchard | Social Media, Websites

So can you remember all your passwords for the many and various websites you’ve registered with? If you’re anything like me you’ve probably got a list as long as your arm stashed away somewhere safe – or have you already discovered that Facebook is the only login you...

How to know if your website design is any good?

by Sarah Orchard | Marketing tips, Small business marketing, Some really useful stuff, Websites

You use the five second test of course! UsabilityHub’s nifty online testing platform (Fivesecondtest) is a great way to test a web page design, layout or wireframes for a new site or email optimised landing page. All you need to do is upload a screenshot or PDF visual...

Three reasons why you need to optimise your emails for mobile if you run an ecommerce business

by Sarah Orchard | Email marketing, Online marketing, Websites

Hands up if you remember the recent article I wrote about optimising your emails for smartphones? And hands up again if you remember any of the statistics? Okay, here’s a quick reminder: 73% read their emails on their phones and 67% access the Internet. Those are...
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