by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
To ensure social media works to your best advantage it’s important to get to grips with visual content. Facebook continues to lead the way, whilst Pinterest and Instagram are snapping at its blue heels! The improvement of high speed WIFI has made it easier and faster...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media
Are you using Instagram for your business or struggling to get to grips with how it works? With over 300 million users (70% outside the US) Instagram is definitely a social media platform to be exploited. Here are my top tips to boost your followers and increase...
by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing
Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...
by Sarah Orchard | Online marketing, SEO, Social Media
So, you’re using Pinterest. It makes you one of 70 million users, which is a phenomenal number. And here are a few more numbers to contemplate – there are over 30 billion pins on Pinterest and some 750 million pin boards. Does anyone hear alarm bells ringing yet? Yep,...
by Guest Blogger | Online marketing, Social Media, Video
A guest blog by Geoff Cockwill at video production company Silvertip Films. Clocking up the number of views on YouTube is no longer enough to make videos successful. In just the same way as you want to encourage visitors to your website to click through to more pages...
by Sarah Orchard | Online marketing, Social Media, Video
As a small business, the emergence of native video can only be a good thing. Being able to add branded video content to the likes of Facebook and Twitter directly makes it potentially much easier to engage with your target audience. Of course, you have to cut through...
