by Guest Blogger | Customer experience, Customer loyalty, Marketing tips, Small business marketing, Some really useful stuff
A guest blog by Martin Firman of Review.biz Why are reviews important? The evidence continues to reaffirm the very positive influence that reviews have on the decision making of your prospects, irrespective of the product or service you offer. A recent survey by...
by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing
Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Online marketing
Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind Avis’ brand promise of ‘We Try...
by Sarah Orchard | Customer experience, Customer loyalty, Fruitful Marketing Ideas newsletter, Online marketing, Small business marketing
Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a great way of sending your...
by Sarah Orchard | Customer experience, Customer loyalty
A Twitter post my marketing guru, Malcolm Levene prompted this post. He said: “We all want our customers to be loyal. And in order for that to occur, we must provide them with enough reasons…” So my question may seem a little odd – as many...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Marketing tips
Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer rentention...
