by Sarah Orchard | Branding, Great marketing examples, Marketing strategy, Marketing tips, Websites
The Peacock Pantry is one of those fantastic businesses that set up as a result of identifying a gap in the market. In this case, a love of unusual or specialist food ingredients and the difficulties of sourcing them provided a keen home cook with the desire to create...
by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
by Sarah Orchard | Branding, Marketing strategy, Small business marketing
As a marketing consultant I believe that one of the key – and most beneficial – services I can provide to any business owner is to ensure that they have a strong, relevant and powerful brand with which they can grow their business. In my previous life I managed the...
by Guest Blogger | Branding, Copywriting, Great marketing examples, Marketing strategy
Guest blog from Rachel Williams, professional copywriter. I absolutely loved the Olympics and found myself glued to the TV for most of the two weeks, jumping up and down, screaming and shouting my support for Team GB. My children had flags and we waved them with...
by Sarah Orchard | Branding, Some really useful stuff
Let your creative side shine with this handy virtual pinboard called Pinterest. Collect images and ideas to inspire you or simply to share with your logo or web designer. A really simple but useful online tool! Note: since I originally flagged this tool –...
by Sarah Orchard | Branding, Customer experience, Design and print, Small business marketing
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. Over the last few...
