by Guest Blogger | Online marketing, Social Media, Video
A guest blog by Geoff Cockwill at video production company Silvertip Films. Clocking up the number of views on YouTube is no longer enough to make videos successful. In just the same way as you want to encourage visitors to your website to click through to more pages...
by Sarah Orchard | Online marketing, Social Media, Video
As a small business, the emergence of native video can only be a good thing. Being able to add branded video content to the likes of Facebook and Twitter directly makes it potentially much easier to engage with your target audience. Of course, you have to cut through...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites
Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...
by Sarah Orchard | Online marketing, Social Media, Video
So have you noticed anything different when videos pop up on your Facebook timeline. Maybe that lots of them start playing automatically? As is normal in the world of social media, things have been changing! Gone are the days of uploading videos to YouTube and then...
by Sarah Orchard | Online marketing, Social Media, Video
So you’ve made sure your business has a page on Facebook, you’re posting regularly – but are you using that presence to its best effect? In a previous article about Facebook business pages, I mentioned that visual content is five times more effective in engaging...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing strategy, Online marketing, Small business marketing, Social Media, Video, Websites
There are many types of content that businesses can create and use for content marketing purposes. Which types are best for promoting your small business could vary depending on the products or services you offer and who your customers or clients are. PRWeb have...