by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Online marketing
Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind Avis’ brand promise of ‘We Try...
by Sarah Orchard | Customer experience, Online marketing, Some really useful stuff, Websites
I was speaking to one of my clients last week about whether to have a CAPTCHA spam filter on their membership sign-up form for their new website and it struck me that although us marketers talk about CAPTCHA, many clients don’t understand what it is or what it...
by Guest Blogger | Copywriting, Customer experience, Customer research, Marketing tips
Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you want to tell...
by Sarah Orchard | Branding, Customer experience, Design and print, Small business marketing
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. Over the last few...
by Sarah Orchard | Customer experience, Online marketing
Have you noticed adverts following you around on the web? Or online adverts that appear to know what you are interested in?! This is called behavioural targetting and is a step change in the sophistication and precision of online advertising. Some people object to...
by Sarah Orchard | Customer experience, Customer loyalty, Fruitful Marketing Ideas newsletter, Online marketing, Small business marketing
Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a great way of sending your...
