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Top 3 visual content for small businesses using social media

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

To ensure social media works to your best advantage it’s important to get to grips with visual content. Facebook continues to lead the way, whilst Pinterest and Instagram are snapping at its blue heels! The improvement of high speed WIFI has made it easier and faster...

Small Businesses: How to quickly build quality Followers on Instagram

by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media

Are you using Instagram for your business or struggling to get to grips with how it works? With over 300 million users (70% outside the US) Instagram is definitely a social media platform to be exploited. Here are my top tips to boost your followers and increase...

Tweets now appear in Google search – what does this mean for your small business?

by Sarah Orchard | Social Media

Social media is constantly evolving and it can be a challenge to keep up with all the developments. One of the more notable recent developments was a deal quietly made between Google and Twitter back in February 2015. The deal gives the giant of search engines access...

How to get more of your pins found on Pinterest?

by Sarah Orchard | Online marketing, SEO, Social Media

So, you’re using Pinterest. It makes you one of 70 million users, which is a phenomenal number. And here are a few more numbers to contemplate – there are over 30 billion pins on Pinterest and some 750 million pin boards. Does anyone hear alarm bells ringing yet? Yep,...

How do you know if your video content is a success?

by Guest Blogger | Online marketing, Social Media, Video

A guest blog by Geoff Cockwill at video production company Silvertip Films. Clocking up the number of views on YouTube is no longer enough to make videos successful. In just the same way as you want to encourage visitors to your website to click through to more pages...

LinkedIn Elevate: how your employees can help spread your marketing message

by Sarah Orchard | Social Media

Have you heard about LinkedIn Elevate? It’s a great way of joining the dots on LinkedIn and harnessing the power of networking. It also neatly deals with previous shortcomings of this particular platform in that it no longer has to just be about individuals who happen...
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