by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Online marketing
Customer experience and how to manage it is a subject close to my heart. In my previous existence as Customer Marketing Manager at Avis I was heavily involved in working to change the customer experience and align the business behind Avis’ brand promise of ‘We Try...
by Guest Blogger | Copywriting, Customer experience, Customer research, Marketing tips
Guest blog from Rachel Williams, professional copywriter I’ve become increasingly aware that, for business owners, it’s often hard to see the wood for the trees when it comes to communicating with their target audience. It’s one thing knowing what you want to tell...
by Sarah Orchard | Customer experience, Customer loyalty, Customer research, Marketing tips
Do you have a customer satisfaction survey to monitor your business performance and guage customer loyalty? Obviously if you are constantly seeking new business it sort of answers the question for you! But perhaps you simply don’t focus on customer rentention...
by Sarah Orchard | Customer research, Marketing planning, Marketing tips, Small business marketing
“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine all of your marketing efforts and investment. Do you...
by Sarah Orchard | Customer research, Online marketing, Social Media, Some really useful stuff
Keeping pace with what is being said about you, your brand or the sector your business is in can be difficult given the pace and sheer volume of online communications these days – emails, blogs, Twitter, social messages on networking sites like Facebook or...
by Sarah Orchard | Customer experience, Customer research, Some really useful stuff
Who says you don’t get anything in life for free? Survey Monkey, is a free online survey tool and is just fantastic. It’s one of my personal favourites that I use frequently. I use it to conduct my own customer feedback and reviews. I also use it on behalf...
