by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing
Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...
by Sarah Orchard | Email marketing, Great marketing examples, Small business marketing
A while back I received a great campaign from a company called Executive Offices. Whilst their service is not something I actually need, I really admired how this company has gone about marketing itself – my own ‘marketing hat’ rarely comes off and I’d...
by Sarah Orchard | Design and print, Great marketing examples, Marketing tips, Small business marketing, Social Media
During the summer I received a piece of direct marketing through the post that bemused me somewhat. Seymours Estate Agents is a local company, very successful and pretty good at what they do, but I really wasn’t sure about this particular campaign. First of all, the...
by Sarah Orchard | Branding, Great marketing examples, Marketing strategy, Marketing tips, Websites
The Peacock Pantry is one of those fantastic businesses that set up as a result of identifying a gap in the market. In this case, a love of unusual or specialist food ingredients and the difficulties of sourcing them provided a keen home cook with the desire to create...
by Sarah Orchard | Great marketing examples, Online marketing, Small business marketing, Websites
Well if you don’t, you really should! Now bear with me on this train of thought… There’s a small independent retail toy shop near my home that I regularly walk past. I am always really impressed by just how well the staff ‘dress’ the windows each season or...
by Sarah Orchard | Great marketing examples, Marketing planning, Small business marketing, Some really useful stuff
Have you discovered the great online marketing content and resources at Google – Think Insights? Now strictly speaking the content is aimed at us marketers, as it brings together industry trends, insights, and research from the most compelling thought leaders,...
