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Try this great idea to celebrate your business birthday!

by Sarah Orchard | Free and low cost marketing ideas, Marketing promotions, Marketing tips, Our news, Small business marketing

Recently I blogged about ways you can use business anniversaries or milestones as a great way to promote your small business. I asked for your suggestions and the winner of some rather nice champers for his suggestion is Paul Nathonson of Surrey based, PNPR. Paul and...

How to run a competition or promotion on Facebook (and not break the rules!)

by Sarah Orchard | Free and low cost marketing ideas, Marketing and the law, Marketing promotions, Marketing tips, Online marketing, Social Media

Do you use Facebook to promote your business? It can be a great way of building awareness and, of course, a really effective way of creating a bigger buzz around your business is to run a competition or promotion. But to do that on Facebook you need to be very careful...

Should I run a Groupon campaign for my small business?

by Sarah Orchard | Marketing promotions, Online marketing, Small business marketing

Groupon and other crowd sourcing and online promotion sites have been getting a fair amount press coverage over the last few years. But, looking beyond the hype and the desire to be part of the latest ‘big thing’, how good is Groupon for marketing your small business?...

Do I really need a website landing page?

by Sarah Orchard | Email marketing, Marketing promotions, Small business marketing, Websites

Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It is only visible to...

How to use marketing to create a buzz about your business!

by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing

  We all know that we listen to recommendation from other people much more than paid for advertising. Especially since we are bombarded with so many marketing messages every day. If someone has experienced somewhere or something first hand we trust their opinion....

Small Business Marketing: Top 10 promotional ideas…

by Sarah Orchard | Free and low cost marketing ideas, Marketing promotions, Marketing tips, Small business marketing

There are many different types of promotional tactics and these can be targeted at end consumers/clients, staff or your distribution channel – retailers and intermediaries. Many businesses immediately resort to price cutting and discounting but there are many...
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