by Sarah Orchard | Blogging, Marketing and the law, Marketing strategy, Online marketing, Small business marketing, Social Media
I attended an excellent seminar last month on Social Media and the Law. Run by Stevens & Bolton, a Guildford-based legal firm, the seminar reminded me of a really important fact that I know but hadn’t thought about for a while: most of what you post online as an...
by Sarah Orchard | Branding, Great marketing examples, Marketing strategy, Marketing tips, Websites
The Peacock Pantry is one of those fantastic businesses that set up as a result of identifying a gap in the market. In this case, a love of unusual or specialist food ingredients and the difficulties of sourcing them provided a keen home cook with the desire to create...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Marketing tips, Social Media
So Facebook has been busy updating its services and features again. On a business page you are now given the option to promote posts so that they reach a wider audience – oh and there’s a financial commitment involved should you want to take advantage of this new...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recent research carried out in association with the Centre for Economic and Business Research (CEBR) has shown that SMEs are losing out on up to £122 billion in sales revenue. And the reason? Failure to market themselves effectively and efficiently. The research found...
by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
