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Small Businesses: How to quickly build quality Followers on Instagram

by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media

Are you using Instagram for your business or struggling to get to grips with how it works? With over 300 million users (70% outside the US) Instagram is definitely a social media platform to be exploited. Here are my top tips to boost your followers and increase...

How not to use QR codes in your small business marketing

by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing

I was recently driving home from a client meeting when I noticed I was following a car for a local business that was attractively sign written and company branded. I think this can be a very effective marketing technique for certain business types. After all you now...

How small businesses can use Content Marketing

by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing strategy, Online marketing, Small business marketing, Social Media, Video, Websites

There are many types of content that businesses can create and use for content marketing purposes. Which types are best for promoting your small business could vary depending on the products or services you offer and who your customers or clients are. PRWeb have...

Try this great idea to celebrate your business birthday!

by Sarah Orchard | Free and low cost marketing ideas, Marketing promotions, Marketing tips, Our news, Small business marketing

Recently I blogged about ways you can use business anniversaries or milestones as a great way to promote your small business. I asked for your suggestions and the winner of some rather nice champers for his suggestion is Paul Nathonson of Surrey based, PNPR. Paul and...

The 5 steps to use social media successfully

by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media, Websites

There is no doubt that the growth in social media is phenomenal. As a small business owner, ignore it at your peril! Not sure where to start? Here are my 5 steps to using social media successfully: 1. Capture the ATTENTON of new potential customers via valuable and...

5 free tools I wouldn’t be without!

by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Some really useful stuff

As a small business owner, having free tools to help run your business is great and these beauties are my small business must-have tools. I just couldn’t successfully run my business without them in fact! 1. Google Analytics – to guide my online activity through...
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