by Sarah Orchard | Great marketing examples, Marketing planning, Small business marketing, Some really useful stuff
Have you discovered the great online marketing content and resources at Google – Think Insights? Now strictly speaking the content is aimed at us marketers, as it brings together industry trends, insights, and research from the most compelling thought leaders,...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
Happy New Year! Is it too late to be saying that now? We’re almost 10 days in to 2013 and many of us have been back in our businesses for a good week already. Only a week I hear some of you gasp as it might already feel like longer! It’s a fresh new year,...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video
I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
If only you could throw more marketing ‘mud’ at the wall, then surely some of it will stick? Some small business owners get sucked into thinking that it is the quantity of marketing that will get the financial success they dream of, or perhaps just what they need to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
My guest blogger, Rachel Williams, recently wrote about an issue she encountered with a client asking her to basically copy what another company had written for their website. It made me cringe as a marketer not only from a copyright and legal point of view, but it...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing
Yes, I know, it’s a really obvious question to ask. But I was prompted to take to my keyboard after I met with one of my associates yesterday. We found ourselves discussing the fact that if you do the same things all the time you get the same results, and just how...
