by Sarah Orchard | Marketing and the law
Please note that this post is for informational purposes only, and should not be considered legal advice or be relied upon for your GDPR compliance*. It doesn’t apply to me! Oh yes it does. Every single business. It is your responsibility as a business owner (no...
by Guest Blogger | Customer experience, Customer loyalty, Marketing tips, Small business marketing, Some really useful stuff
A guest blog by Martin Firman of Review.biz Why are reviews important? The evidence continues to reaffirm the very positive influence that reviews have on the decision making of your prospects, irrespective of the product or service you offer. A recent survey by...
by Sarah Orchard | Marketing tips, Our news, Small business marketing, Some really useful stuff
To celebrate here are 10 of my top marketing blogs… I have not regretted starting my business for one moment and have enjoyed immensely working with so many ambitious small business owners to make their businesses an even bigger success. I’m also proud...
by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
To ensure social media works to your best advantage it’s important to get to grips with visual content. Facebook continues to lead the way, whilst Pinterest and Instagram are snapping at its blue heels! The improvement of high speed WIFI has made it easier and faster...
by Sarah Orchard | Blogging, Email marketing, Marketing tips, Some really useful stuff
Do you struggle to write your blog post headlines or email subject lines? Me too. Well good news…..help is at hand! I recently discovered two great free tools that can help you review and enhance your blog post titles and email subject lines to make them work...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media
Are you using Instagram for your business or struggling to get to grips with how it works? With over 300 million users (70% outside the US) Instagram is definitely a social media platform to be exploited. Here are my top tips to boost your followers and increase...
by Sarah Orchard | Social Media
Social media is constantly evolving and it can be a challenge to keep up with all the developments. One of the more notable recent developments was a deal quietly made between Google and Twitter back in February 2015. The deal gives the giant of search engines access...
by Sarah Orchard | Customer loyalty, Fruitful Marketing Ideas newsletter, Great marketing examples, Online marketing
Well it’s finally almost here and Black Friday officially lands globally tomorrow, followed close on its heels by Cyber Monday, and it seems to have become a fixed marketing day in the Christmas sales ramp-up. But is it a successful ploy for retail businesses...
by Sarah Orchard | Online marketing, SEO, Social Media
So, you’re using Pinterest. It makes you one of 70 million users, which is a phenomenal number. And here are a few more numbers to contemplate – there are over 30 billion pins on Pinterest and some 750 million pin boards. Does anyone hear alarm bells ringing yet? Yep,...
by Guest Blogger | Online marketing, Social Media, Video
A guest blog by Geoff Cockwill at video production company Silvertip Films. Clocking up the number of views on YouTube is no longer enough to make videos successful. In just the same way as you want to encourage visitors to your website to click through to more pages...
