by Sarah Orchard | Design and print, Great marketing examples, Marketing tips, Small business marketing, Social Media
During the summer I received a piece of direct marketing through the post that bemused me somewhat. Seymours Estate Agents is a local company, very successful and pretty good at what they do, but I really wasn’t sure about this particular campaign. First of all, the...
by Sarah Orchard | Branding, Customer experience, Design and print, Small business marketing
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. Over the last few...
by Sarah Orchard | Design and print, Email marketing, Some really useful stuff, Websites
For many small businesses creating graphics for your website or email campaigns can be restricted by limited budgets. It’s not always possible to commission your graphic designer or web designer to create something bespoke for you. Graphics can be very powerful...
by Sarah Orchard | Branding, Design and print, Some really useful stuff
I work with many clients on developing their brand identity or refreshing a tired or out of date current logo. Colours are one of the important elements of a logo and can help to create an appealing brand for your target customer. Pick the wrong colour that is...
by Sarah Orchard | Branding, Design and print, Marketing tips, Small business marketing
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let those particular small businesses...
by Sarah Orchard | Branding, Design and print, Marketing tips
…and the answer is = ALWAYS WRITE A BRIEF! I met with one of my design agency associates last week and we were talking about working with small business clients and how they like to work to brief in and manage projects. It prompted me to share this article...
