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How to keep your Facebook Business page visible versus Friends!

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Were you aware that Facebook has been busy making changes to its News Feed algorithms? If not, grab a coffee, get comfortable and read on, because you may need to review your Facebook marketing approach to ensure that your Facebook business page is still visible to...

Do you have an ecommerce site? Start using Facebook’s Call to Action buttons!

by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff

Never let it be said that Facebook rests on its laurels, and that can only be good news for small businesses that use Facebook business pages for marketing. We all know the importance of clear calls to action on any marketing communication. From your website to a...

How to make your Facebook page visible to non-Facebook users!

by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff

So you’ve set up a fantastic Facebook page for your business and you’re adding regular content to feed your followers’ appetite for your services or products. But what about those people who are not addicted to social media (I know, I know, controversial!) and don’t...

Case Study: Why the direct mail creative concept is so important to a campaign success

by Sarah Orchard | Design and print, Great marketing examples, Marketing tips, Small business marketing, Social Media

During the summer I received a piece of direct marketing through the post that bemused me somewhat. Seymours Estate Agents is a local company, very successful and pretty good at what they do, but I really wasn’t sure about this particular campaign. First of all, the...

How to use social media to handle your customer service

by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media

Many small businesses I speak to feel worried about using social media. It’s totally understandable, social media means putting yourself and your company firmly in the public spotlight. There is a certain sense of vulnerability involved – you hope for good, positive...

How to know if your website design is any good?

by Sarah Orchard | Marketing tips, Small business marketing, Some really useful stuff, Websites

You use the five second test of course! UsabilityHub’s nifty online testing platform (Fivesecondtest) is a great way to test a web page design, layout or wireframes for a new site or email optimised landing page. All you need to do is upload a screenshot or PDF visual...
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