We all know the importance of clear calls to action on any marketing communication. From your website to a flyer, it’s essential to make sure that audience is clear about what you want them to do next. Your Facebook business page is no different – and you’re probably well used to adding a specific call to action within individual posts.
But did you know that you can now add generic call to action buttons within your page cover image? Alongside the Like and Message button you can now choose from seven calls to action:
• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video
See this M&S Facebook page example below with SHOP NOW:
This can link with any external destination, such as a specific landing page on your website – perfect if you want to get people shopping straightaway or to subscribe to your newsletter. It’s a great way of more closely aligning Facebook with your website and driving traffic to exactly where you want it.
Introduced in the US towards the end of last year, the buttons have now been rolled out worldwide – so now is your chance to make a tiny tweak that could reap great results for your business. Go on add a Facebook Call to Action Button today!