Not sure where to start? Here are my 5 steps to using social media successfully:
1. Capture the ATTENTON of new potential customers via valuable and interesting content.
2. Direct them to your core asset – YOUR WEBSITE or YOUR PREMISES.
3. CAPTURE their email address when they visit your website or shop by providing something they can benefit from immediately e.g. free e-book, free report/whitepaper, free training module, loyalty card, free coffee, etc.
4. Then COMMUNICATE with them regularly to build the relationship further.
5. Ask at the right time to CONVERT them into a customer.
Orchard Marketing Associates is 5! And to celebrate, I’m publishing a series of blog posts on the theme of ‘five’ throughout January 2012. Designed to help make your marketing more fruitful in growing your small business quicker!