by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Small business marketing
“Blogging, why on earth would I want to do that? I just don’t see the point.” I often hear small business owners question the impact and investment of time spent on blogging. Blogging is a proven and valuable inbound marketing tool and one which every small...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Social Media
So you’ve joined every social network you can finder – Twitter, Facebook, LinkedIn, Google+ and YouTube! But being on 5 or more social networks and giving all of them half-effort will not generate the right results. The reality is that as a small business owner (more...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Our news, Small business marketing
Well first of all it’s great news and a perfect excuse for a celebration or marketing opportunity in my book (come on, I am a marketer after all!). On a more serious note, business anniversaries or birthdays can be important milestones for your small business. They...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media
If you’ve started using Twitter – or are yet to post your first tweet – and are worried about how to attract a following, I’ve put together my top 10 tips to help you along the way… 1. Be visible It’s an obvious point to make, but make sure you add links to your...
by Guest Blogger | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media
A guest blog by PR consultant, Katy Taylor of TT Communications Ltd I’ve been involved in traditional PR and media relations for over 20 years, working with clients to raise their profiles and generate media stories for them. In the last two or three years online PR...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, Social Media
Twitter has become an absolute must for marketing (I love using it), and re-tweeting is one of its most powerful aspects. But I’m finding that quite a few of my clients want to know how to harness that power and get more re-tweets. So I thought I’d share with you my...
