by Sarah Orchard | Email marketing, Marketing tips
Has email marketing become a redundant method of communication? Using social media to engage audiences seems to have become the marketing channel of choice, but I think email is still a good tried and tested route that can work really well. Of course, the main issue...
by Sarah Orchard | Email marketing, Marketing tips, Online marketing, Small business marketing
Do you measure which of your marketing efforts are working for your business? Measuring the marketing you undertake for your small business is vital as you need to know what approaches are right to target your customers and which of these are working best. Doing...
by Sarah Orchard | Email marketing, Marketing promotions, Small business marketing, Websites
Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It is only visible to...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
To be honest many of the small business owners I speak to don’t really bother to look at those pesky email campaign reports, loads of data gobbledygook, and they haven’t got the time or simply don’t know what all the data is telling them. Typically,...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Small business marketing
Email marketing is still recognised as one of the most effective marketing approaches but there are some common pitfalls to avoid to ensure your campaigns go smoothly and get your business the desired result. As you know I’m very passionate about email...
by Sarah Orchard | Email marketing, Marketing tips, Small business marketing
What is EMS and how to choose the right one It can seem daunting to think about how to create professional looking HTML emails to help promote your business. If like me, you’ve come from a corporate background, there was always a myriad of bods in the IT...