by Sarah Orchard | Design and print, Email marketing, Some really useful stuff, Websites
For many small businesses creating graphics for your website or email campaigns can be restricted by limited budgets. It’s not always possible to commission your graphic designer or web designer to create something bespoke for you. Graphics can be very powerful...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Despite the current hype around social media, email marketing is still one of the most cost effective and responsive marketing approaches for every small business, no matter what sector you are in. All the research indicates that email still generates one of the...
by Sarah Orchard | Email marketing, Marketing and the law, Small business marketing
As a small business, it is easy to think that the Data Protection Act (DPA) does not apply to you – somehow you are exempt – however, the DPA applies to businesses from the largest to the smallest. Failure to comply can result in possible prosecution and...
by Sarah Orchard | Email marketing, Marketing and the law, Marketing tips, Small business marketing
My opinion is that when it comes to marketing communications, particularly email marketing, it’s always better to ask! Permission-based marketing is simply the process where your customers actively sign-up or opt-in to receive your marketing communications. It...
by Sarah Orchard | Email marketing, Marketing tips, Online marketing, SEO, Small business marketing, Social Media
You’ve got a website for your business – is it working hard enough for you? Is it generating leads, meeting your conversion or website performance targets? Unfortunately, many small businesses don’t maximise their online presence. So how do you make...
by Sarah Orchard | Email marketing, Some really useful stuff
I often get asked to recommend ways for my clients to produce and send email marketing campaigns. I have evaluated and used many of the email marketing software (EMS) tools aimed at small business users, including Constant Contact, Awebber, iContact, Mail Chimp, to...