by Guest Blogger | Email marketing
A guest blog by Adrian Brandish, Business Development Executive at email marketing software company, Pure360 Imagine owning a business which was predominantly run offline and promised to keep in touch with every single customer with updates on their favourite...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
The answer is: it depends! We all know what it’s like to receive an email just at the right time – a reminder that your home insurance is due for renewal, great offers on summer holidays in the dark winter months when you’re dreaming of tropical beaches. Naturally, it...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
Boy oh boy, email marketing is becoming hard work, isn’t it? Trying to get anyone to notice and actually open emails these days feels rather like – to use a topical Games analogy – finding yourself lining up alongside Usain Bolt in the men’s 100m final; you might be...
by Sarah Orchard | Email marketing, Marketing tips, Online marketing, Small business marketing, Social Media
As much as I believe social media is fantastic marketing tool for small business, I still think that there is a valuable place in the world for the trusty email marketing. Email marketing is a proven marketing tool and put simply, it works! For many businesses it has...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
How’s this for a scary statistic: 80% of the emails you send to your potential customers will be viewed and ACTIONED in the preview pane. That’s how hard email marketing has become – everyone struggles to get past the very first hurdle. And as more and more people...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor...
