Measuring the marketing you undertake for your small business is vital as you need to know what approaches are right to target your customers and which of these are working best. Doing this enables you to refine your marketing approach and get maximum return from your investment.
Marketing measurement is king! So make sure you no longer waste money on marketing that just doesn’t work.
But which marketing metrics should you use to measure your small business marketing efforts?
Take a look at this video for some marketing expert views on the best ones to use…