by Sarah Orchard | Branding, Design and print, Some really useful stuff
I work with many clients on developing their brand identity or refreshing a tired or out of date current logo. Colours are one of the important elements of a logo and can help to create an appealing brand for your target customer. Pick the wrong colour that is...
by Sarah Orchard | Branding, Design and print, Marketing tips, Small business marketing
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let those particular small businesses...
by Sarah Orchard | Branding, Some really useful stuff
I just received a side-splittingly amusing e-card video from one of my suppliers- thank you Pull Digital! You look very cheeky as Christmas Elfs. Great stuff. It appears that more and more businesses and individuals are choosing to save the environment and benefit...
by Sarah Orchard | Branding, Design and print, Marketing tips
…and the answer is = ALWAYS WRITE A BRIEF! I met with one of my design agency associates last week and we were talking about working with small business clients and how they like to work to brief in and manage projects. It prompted me to share this article...
by Sarah Orchard | Branding, Customer experience, Marketing tips
I can’t believe how some companies treat their customers. They damage their brands and customer loyalty at every turn. The scenario…. A customer stays with them and renews their service subscription or repeat purchases, then the company charges them more...
by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
