by Sarah Orchard | Marketing tips, Online marketing, Small business marketing, Social Media
To ensure social media works to your best advantage it’s important to get to grips with visual content. Facebook continues to lead the way, whilst Pinterest and Instagram are snapping at its blue heels! The improvement of high speed WIFI has made it easier and faster...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Social Media, Video, Websites
Just as you think you’ve got social media sussed, just as you’ve worked out how best to use Twitter and Facebook to market your small business and have all bases covered… something else comes along to add into the marketing mix! Recently, there have been a number of...
by Sarah Orchard | Online marketing, Social Media, Video
So have you noticed anything different when videos pop up on your Facebook timeline. Maybe that lots of them start playing automatically? As is normal in the world of social media, things have been changing! Gone are the days of uploading videos to YouTube and then...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Marketing tips, Social Media
So Facebook has been busy updating its services and features again. On a business page you are now given the option to promote posts so that they reach a wider audience – oh and there’s a financial commitment involved should you want to take advantage of this new...
by Sarah Orchard | Online marketing, Polls, Small business marketing, Social Media
Over the last few weeks I have been running an online poll to ask small business owners: “Which social media option works BEST for your small business?”. I was interested to hear what small business owners were actually experiencing (not what us marketing...