by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
by Sarah Orchard | Branding, Marketing strategy, Small business marketing
As a marketing consultant I believe that one of the key – and most beneficial – services I can provide to any business owner is to ensure that they have a strong, relevant and powerful brand with which they can grow their business. In my previous life I managed the...
by Sarah Orchard | Branding, Customer experience, Design and print, Small business marketing
Branding is something that has a tendency to divide opinion. Small businesses either ‘get it’ and are prepared to invest in developing their brand, or they fail to realise that their “homemade” logo might actually be holding back their business. Over the last few...
by Sarah Orchard | Branding, Design and print, Some really useful stuff
I work with many clients on developing their brand identity or refreshing a tired or out of date current logo. Colours are one of the important elements of a logo and can help to create an appealing brand for your target customer. Pick the wrong colour that is...
by Sarah Orchard | Branding, Design and print, Marketing tips, Small business marketing
Does your business card pack the right punch? Is your website and promotional literature conveying the right branded message? Does it all say this message consistently? I often see business cards and other marketing materials that let those particular small businesses...