by Sarah Orchard | Blogging, Marketing tips, Websites
I work with many of my clients on their blogging strategy and the one thing I hear most often is: “But I don’t have anything to write about!” I appreciate that it can appear to be a daunting task, but every business really does have something to write about – just not...
by Sarah Orchard | Branding, Great marketing examples, Marketing strategy, Marketing tips, Websites
The Peacock Pantry is one of those fantastic businesses that set up as a result of identifying a gap in the market. In this case, a love of unusual or specialist food ingredients and the difficulties of sourcing them provided a keen home cook with the desire to create...
by Sarah Orchard | Great marketing examples, Online marketing, Small business marketing, Websites
Well if you don’t, you really should! Now bear with me on this train of thought… There’s a small independent retail toy shop near my home that I regularly walk past. I am always really impressed by just how well the staff ‘dress’ the windows each season or...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing and the law, Small business marketing, Social Media, Websites
It’s all too easy isn’t it, to sit at your laptop and write something in the heat of the moment – an email of complaint or perhaps even a tweet or Facebook update having a moan or sarky comment about someone or the quality of service received from a...
by Guest Blogger | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, SEO, Social Media, Websites
Guest blog by Jeremy Nelson-Smith, Internet Marketing Expert Last month I shared my Google+ quick guide for small businesses and this month I have asked Jeremy, my trusty SEO and all things Google Guru, to share his thoughts on Google+. Here is Jeremy’ summary...
