by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Social Media
The pressure to use social media is great for every small business owner. After all, it’s free isn’t it? Well it isn’t truly free as we all know, as it takes up a considerable amount of our time and the expectation to keep up with the business...
by Guest Blogger | Branding, Copywriting, Great marketing examples, Marketing strategy
Guest blog from Rachel Williams, professional copywriter. I absolutely loved the Olympics and found myself glued to the TV for most of the two weeks, jumping up and down, screaming and shouting my support for Team GB. My children had flags and we waved them with...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recently, I’ve been discussing with a number of clients the merits of direct mail and it’s made me do some serious thinking, hence this article. If your email inbox is groaning under the weight of messages – both genuine and spam – as mine is, you’ll be well aware...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Over the years I have met countless business owners. And the ones I enjoy meeting most are those who positively exude passion and energy for their business, are excited and enthusiastic about what the future holds, and simply need an expert marketing guiding hand to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
If only you could throw more marketing ‘mud’ at the wall, then surely some of it will stick? Some small business owners get sucked into thinking that it is the quantity of marketing that will get the financial success they dream of, or perhaps just what they need to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
My guest blogger, Rachel Williams, recently wrote about an issue she encountered with a client asking her to basically copy what another company had written for their website. It made me cringe as a marketer not only from a copyright and legal point of view, but it...