by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
Happy New Year! Is it too late to be saying that now? We’re almost 10 days in to 2013 and many of us have been back in our businesses for a good week already. Only a week I hear some of you gasp as it might already feel like longer! It’s a fresh new year,...
by Sarah Orchard | Branding, Marketing strategy, Small business marketing
As a marketing consultant I believe that one of the key – and most beneficial – services I can provide to any business owner is to ensure that they have a strong, relevant and powerful brand with which they can grow their business. In my previous life I managed the...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing strategy, Online marketing, Small business marketing, Social Media, Video, Websites
There are many types of content that businesses can create and use for content marketing purposes. Which types are best for promoting your small business could vary depending on the products or services you offer and who your customers or clients are. PRWeb have...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video
I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing strategy, Small business marketing
I recently attended a really interesting seminar on content marketing. Run by Stan Woods, MD of Velocity Partners, it was a great opportunity to get some excellent insight into the shift from outbound to inbound marketing, particularly in the business to business...
by Guest Blogger | Copywriting, Customer experience, Marketing strategy, Video
Guest blog from Rachel Williams, professional copywriter. I got back from my summer hols a few weeks ago and, quite apart from having a fabulous time (ah, the memory of sun and heat!), I had one small and rather inconsequential experience that is still making me...
