by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
Having gone to the trouble of creating a fantastic promotion and pre-selecting which of your customers might respond best. Don’t forget to think about how you will track and evaluate how well your promotional campaign has worked. Effective tracking methods...
by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
Sales promotion can be a very effective marketing technique in your small business marketing toolkit and in this new ‘social’ world, sites like Twitter and Facebook, can even help you spread your promotion like wildfire, even take it global in an...
by Sarah Orchard | Marketing and the law, Marketing promotions, Some really useful stuff
If you run promotions or use free prize draws in your marketing, you need to ensure you pick your winner inpartially and at random. But how can you do this with ease? Ideally you should get someone who is not directly connected with your business to pick the winner...