by Sarah Orchard | Great marketing examples, Online marketing, Small business marketing, Websites
Well if you don’t, you really should! Now bear with me on this train of thought… There’s a small independent retail toy shop near my home that I regularly walk past. I am always really impressed by just how well the staff ‘dress’ the windows each season or...
by Guest Blogger | Blogging, Copywriting, Some really useful stuff
Guest blog from Rachel Williams, professional copywriter. In a Sochi-inspired moment I recently arranged a trip to our local ice skating rink. Call it a desire to be Jayne Torvill just for a little while (yep, that magical Bolero routine of 30 years ago still has me...
by Sarah Orchard | Customer experience, Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Websites
There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the ‘go’ and being able to access their life in the palm of their hand makes it all a bit easier. But does your website do the same for...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Well how has January been for you? Are you feeling invigorated and motivated for the 11 months ahead? Or feeling the gloom (that’s mainly the weather it has to be said!) and pressure of expectation that January can bring. I have to say I don’t particularly...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing and the law, Small business marketing, Social Media, Websites
It’s all too easy isn’t it, to sit at your laptop and write something in the heat of the moment – an email of complaint or perhaps even a tweet or Facebook update having a moan or sarky comment about someone or the quality of service received from a...
by Guest Blogger | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, SEO, Social Media, Websites
Guest blog by Jeremy Nelson-Smith, Internet Marketing Expert Last month I shared my Google+ quick guide for small businesses and this month I have asked Jeremy, my trusty SEO and all things Google Guru, to share his thoughts on Google+. Here is Jeremy’ summary...
by Guest Blogger | Email marketing
A guest blog by Adrian Brandish, Business Development Executive at email marketing software company, Pure360 Imagine owning a business which was predominantly run offline and promised to keep in touch with every single customer with updates on their favourite...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Social Media
Are you using Google+ yet? Since its launch in January 2012, Google+ has attracted in excess of 300 million users – it sounds impressive but it’s still lagging way behind Facebook, which can boast over a billion users. Maybe the slowness to adopt Google+ can be...
by Sarah Orchard | Social Media, Some really useful stuff
On I just love the Inter-web!:-) I found a brilliant tool today for creating easy social share ‘tweet about this’ links on Twitter. Unlike Facebook and LinkedIn, the URL you need to use to create a social share link for your content is a tad tricky by...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Marketing tips, Social Media
So Facebook has been busy updating its services and features again. On a business page you are now given the option to promote posts so that they reach a wider audience – oh and there’s a financial commitment involved should you want to take advantage of this new...