by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recent research carried out in association with the Centre for Economic and Business Research (CEBR) has shown that SMEs are losing out on up to £122 billion in sales revenue. And the reason? Failure to market themselves effectively and efficiently. The research found...
by Sarah Orchard | Blogging, Online marketing, Social Media
Regular readers of this blog will probably have realised quite some time ago that I am a big fan of blogging as a marketing tool. I will happily wax lyrical about the importance of generating quality content, most recently in this blog article about how small...
by Guest Blogger | Copywriting
Guest blog from Rachel Williams, professional copywriter. It would appear that improving the level of literacy amongst children is back on the Government’s agenda. A few weeks ago, my son, along with more than half a million 10- and 11-year-olds in England, sat the...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
The answer is: it depends! We all know what it’s like to receive an email just at the right time – a reminder that your home insurance is due for renewal, great offers on summer holidays in the dark winter months when you’re dreaming of tropical beaches. Naturally, it...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing
I was recently driving home from a client meeting when I noticed I was following a car for a local business that was attractively sign written and company branded. I think this can be a very effective marketing technique for certain business types. After all you now...
by Sarah Orchard | Great marketing examples, Marketing planning, Small business marketing, Some really useful stuff
Have you discovered the great online marketing content and resources at Google – Think Insights? Now strictly speaking the content is aimed at us marketers, as it brings together industry trends, insights, and research from the most compelling thought leaders,...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Content marketing is all about presenting valuable, relevant and interesting content to your target audience and making them aware or your business, attracting their attention and positively engaging with them. Interest in content marketing has increased significantly...
by Sarah Orchard | Marketing tips, Small business marketing, Social Media
I have a lot of time for LinkedIn, it’s always been a very useful way of building my network of contacts – both clients and business associates. And I really love the Skills and Expertise section that was introduced a couple of years ago; it’s great for giving a...
by Sarah Orchard | Social Media, Some really useful stuff
Yes, really! It’s not just the Queen who gets to celebrate more than one birthday these days, you know. 🙂 If you have a Twitter account, it’s the perfect excuse to legitimately celebrate with a mid-morning cuppa and a chocolate muffin (I don’t need many...
by Sarah Orchard | Marketing tips, Some really useful stuff
I often get asked by clients, what tools and software I use personally and recommend for various marketing tasks. I’m happy to share these here on my blog for all small business owners to enjoy and benefit from – in my ‘Some Really Useful...