by Sarah Orchard | Email marketing
Recently, I’ve been writing a lot about emails and the importance of making sure that yours are optimised for smartphones (if you’ve missed them… have a quick read of Do you optimise your emails for smartphones? and Three reasons why you need to optimise your...
by Sarah Orchard | Online marketing, Social Media, Video
So you’ve made sure your business has a page on Facebook, you’re posting regularly – but are you using that presence to its best effect? In a previous article about Facebook business pages, I mentioned that visual content is five times more effective in engaging...
by Sarah Orchard | Marketing tips, Small business marketing, Some really useful stuff, Websites
You use the five second test of course! UsabilityHub’s nifty online testing platform (Fivesecondtest) is a great way to test a web page design, layout or wireframes for a new site or email optimised landing page. All you need to do is upload a screenshot or PDF visual...
by Sarah Orchard | Email marketing, Online marketing, Websites
Hands up if you remember the recent article I wrote about optimising your emails for smartphones? And hands up again if you remember any of the statistics? Okay, here’s a quick reminder: 73% read their emails on their phones and 67% access the Internet. Those are...
by Sarah Orchard | Marketing tips, Social Media, Some really useful stuff
Well you might think it’s almost impossible to know, but a rather clever tool called Tweriod will tell you exactly what you want to know. Sign up using your Twitter account and Tweriod will analyse your followers and their Twitter behaviour, specifically your...
by Sarah Orchard | Marketing tips, Social Media
Recently, I’ve been talking to quite a few of my clients about Pinterest and I discovered that it’s potential value to their businesses was actually a bit of a mystery to them. So for this article I thought it might be useful to explain how Pinterest can be used. What...
by Sarah Orchard | Email marketing, Online marketing
Did you know that 7 out of 10 UK consumers now have smartphones? That statistic is probably no big surprise in itself – after all, how many people out and about do you see using them these days – but what is surprising is that 83% of smartphone users still use them...
by Sarah Orchard | Blogging, Marketing tips, Websites
I work with many of my clients on their blogging strategy and the one thing I hear most often is: “But I don’t have anything to write about!” I appreciate that it can appear to be a daunting task, but every business really does have something to write about – just not...
by Sarah Orchard | Blogging, Marketing and the law, Marketing strategy, Online marketing, Small business marketing, Social Media
I attended an excellent seminar last month on Social Media and the Law. Run by Stevens & Bolton, a Guildford-based legal firm, the seminar reminded me of a really important fact that I know but hadn’t thought about for a while: most of what you post online as an...
by Sarah Orchard | Branding, Great marketing examples, Marketing strategy, Marketing tips, Websites
The Peacock Pantry is one of those fantastic businesses that set up as a result of identifying a gap in the market. In this case, a love of unusual or specialist food ingredients and the difficulties of sourcing them provided a keen home cook with the desire to create...