by Sarah Orchard | Email marketing, Marketing promotions, Small business marketing, Websites
Landing pages can be the most important pages on your website. They are often forgotten about when developing your email marketing campaigns. The landing page is a dedicated stand-alone page that is hidden to regular visitors to your website. It is only visible to...
by Sarah Orchard | Marketing promotions, Marketing tips, Small business marketing
Having gone to the trouble of creating a fantastic promotion and pre-selecting which of your customers might respond best. Don’t forget to think about how you will track and evaluate how well your promotional campaign has worked. Effective tracking methods...
