by Sarah Orchard | Great marketing examples, Marketing planning, Small business marketing, Some really useful stuff
Have you discovered the great online marketing content and resources at Google – Think Insights? Now strictly speaking the content is aimed at us marketers, as it brings together industry trends, insights, and research from the most compelling thought leaders,...
by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
Happy New Year! Is it too late to be saying that now? We’re almost 10 days in to 2013 and many of us have been back in our businesses for a good week already. Only a week I hear some of you gasp as it might already feel like longer! It’s a fresh new year,...
by Sarah Orchard | Customer research, Marketing planning, Marketing tips, Small business marketing
“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine all of your marketing efforts and investment. Do you...
by Sarah Orchard | Email marketing, Marketing tips, Online marketing, SEO, Small business marketing, Social Media
You’ve got a website for your business – is it working hard enough for you? Is it generating leads, meeting your conversion or website performance targets? Unfortunately, many small businesses don’t maximise their online presence. So how do you make...
