by Sarah Orchard | Email marketing, Some really useful stuff
I often get asked to recommend ways for my clients to produce and send email marketing campaigns. I have evaluated and used many of the email marketing software (EMS) tools aimed at small business users, including Constant Contact, Awebber, iContact, Mail Chimp, to...
by Sarah Orchard | Customer experience, Customer research, Some really useful stuff
Who says you don’t get anything in life for free? Survey Monkey, is a free online survey tool and is just fantastic. It’s one of my personal favourites that I use frequently. I use it to conduct my own customer feedback and reviews. I also use it on behalf...
by Sarah Orchard | Social Media, Some really useful stuff
There are so many tools out there to help automate and manage your social media networks and marketing activity. These can be a real time saver and my particular favourite is Hootsuite. It has a really easy to use interface and provides you with the ability to forward...
by Sarah Orchard | Online marketing, Small business marketing, Some really useful stuff
I attended an interesting breakfast meeting this morning part of Global Entrepreneurship Week and they were talking about a free websites for small business initiative called ‘Getting British Business Online’ which is a joint initiative between Google, BT,...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Social Media
I saw a Twitter message yesterday that made me think of this topic. The message was about someone who had stated that social media was just a fad and the tweeter commented, what do you say to someone who thinks like that? Well that’s a very good question! The...