by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video
I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
If only you could throw more marketing ‘mud’ at the wall, then surely some of it will stick? Some small business owners get sucked into thinking that it is the quantity of marketing that will get the financial success they dream of, or perhaps just what they need to...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
Christmas is fast approaching (less than three weeks to go – eek!) and we’re all starting to turn our attention to writing lists of presents to buy, ordering the turkey, planning when to visit the relatives – it’s all about being organised and working to a fixed...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
A marketing plan belongs in the realm of large Corporates surely? Well, not really. Any business that takes itself seriously should have a marketing plan, whether it employs one, 100 or 1,000 people. Because if you don’t spend time planning, you’re actually planning...
by Sarah Orchard | Customer research, Marketing planning, Marketing tips, Small business marketing
“Who do you think they are?” Many small business owners I meet do not seem to have a clear view on this. It is a fundamental step in your marketing approach and if you get this wrong it will undermine all of your marketing efforts and investment. Do you...