by Sarah Orchard | Customer experience, Customer loyalty, Marketing tips, Small business marketing
Show your customers some love! No, I don’t mean sending them a bouquet of flowers or chocolates? Or do I? When it comes to customer retention marketing techniques, sometimes the simplest things can have the greatest impact. And many small businesses forget to do...
by Sarah Orchard | Branding, Customer experience, Fruitful Marketing Ideas newsletter
An area of marketing that I’m very passionate about is pro-active management and creation of the customer experience. In my previous life(!) when I worked at the European HQ for Avis car rental, I was customer and brand champion for the business and one of the...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips
“Somewhere, there is a map of how it can be done?” – Ben Stein This quote makes me smile as many clients I meet want to know where they can find such a map for their marketing! Unfortunately, there is no off-the shelf map you can buy to give your...