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What is it you actually do?

by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing, Video

I recently set myself a bit of a challenge. Actually, it’s the kind of thing I might suggest of many clients – and, I admit it, it’s far easier to ask someone else to do it than it is to do it for yourself. Isn’t that always the way! 🙂 I’ve been wanting to...

How to say the same thing but do it differently – and better

by Guest Blogger | Copywriting, Customer experience, Marketing strategy, Video

Guest blog from Rachel Williams, professional copywriter. I got back from my summer hols a few weeks ago and, quite apart from having a fabulous time (ah, the memory of sun and heat!), I had one small and rather inconsequential experience that is still making me...

How mobile is your marketing approach?

by Sarah Orchard | Customer experience, Online marketing, Social Media, Video, Websites

I attended a fantastic conference last week on the future of Mobile and Video Marketing. It was a day well spent as keeping up-to-date with the latest trends and customer behaviours is vital for any marketer (and small business owners too!). The expert speakers...

Using Video Online: Feel The Fear and Do it Anyway!

by Guest Blogger | Marketing tips, Online marketing, Video, Websites

Guest Blog from Chris Towndrow, London Corporate Media You have a great business. You have a strong brand. You have a professional website. You do a lot of marketing. You even do social media. So what’s next? Where’s the marketing edge? What’s your approach to gaining...

How to use video to make your customers want to come back for more!

by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Online marketing, SEO, Video

Did you know that YouTube accounts for 20 per cent of all visits to social media sites in the UK? It’s an impressive statistic for a site that has only been in existence since 2005, but perhaps even more impressive is YouTube’s status as an internet search engine,...

What content should I use in Slideshare to promote my small business?

by Sarah Orchard | Marketing tips, Online marketing, Social Media, Some really useful stuff, Video

Creating a video for your small business can seem daunting in terms of possible investment and how to actually make it happen (although I have lots of ideas and ways that video can be accessible for every small business). A free and easy alternative is to use...
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