by Sarah Orchard | Online marketing, Small business marketing, Social Media
It’s all well and good to dive into the world of social media, but the trick is knowing how to make it work for your business and how to let everyone know you’re doing it. The good news is it’s really not difficult to do, so if you’ve set up a Facebook page for your...
by Guest Blogger | Online marketing, SEO, Small business marketing, Websites
Guest blog by Percy the Penguin – direct from SEO Centre, Antarctica (aka Jeremy Nelson-Smith, Internet Marketing Expert). Hi Folks! First of all, what exactly is Google’s obsession with naming its algo (I use the short version for algorithm, the full version is...
by Guest Blogger | Copywriting, Marketing tips, Online marketing, Websites
Guest blog from Rachel Williams, professional copywriter. I’ve been working with a client that I really like. This client came to me on the strength of several jobs I’ve done for other, similar companies which, of course, isn’t that unusual. Some clients appreciate...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing, Websites
When you start out on your own in business, building your website will probably be one of the biggest initial expenses you will incur. And finally launching the site is a massive milestone event, a momentous moment for any small business owner. I know, I’ve done it...
by Guest Blogger | Online marketing, SEO, Websites
Guest blog from Jeremy Nelson-Smith, Google Analytics Expert. Are you aware of the new set of Social Reports released by Google? In terms of building visibility and authority on the Web, which is what largely determines your search rankings, the value of what I call...
by Sarah Orchard | Online marketing, SEO, Websites
I have a handy tip for you to vastly improve your website reporting so you can get an accurate picture of who visits your website and how effective it is being at generating sales or leads for your small business. I have been helping several of my clients over the...