by Sarah Orchard | Marketing tips, Small business marketing, Social Media
I have a lot of time for LinkedIn, it’s always been a very useful way of building my network of contacts – both clients and business associates. And I really love the Skills and Expertise section that was introduced a couple of years ago; it’s great for giving a...
by Sarah Orchard | Marketing tips, Some really useful stuff
I often get asked by clients, what tools and software I use personally and recommend for various marketing tasks. I’m happy to share these here on my blog for all small business owners to enjoy and benefit from – in my ‘Some Really Useful...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing, Social Media
Whether you’re using Facebook for personal pleasure or to build greater awareness of your business, seeing those Likes rack up next to your latest post feels good, doesn’t it? It means people think you’re funny, incisive, totally in tune with what they’re feeling – in...
by Sarah Orchard | Branding, Customer experience, Marketing strategy, Marketing tips
I’m working with two clients at the moment on their branding. Both businesses are sooooo different from each other. Complete chalk and cheese! One is a professional services firm who has been in business for many years, whilst the other is an online retailer who...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
Happy New Year! Is it too late to be saying that now? We’re almost 10 days in to 2013 and many of us have been back in our businesses for a good week already. Only a week I hear some of you gasp as it might already feel like longer! It’s a fresh new year,...
by Sarah Orchard | Marketing tips, Networking, Small business marketing
I went to a fantastic business networking event last Friday. Thankfully the weather was cold, crisp and sunny, unlike today’s diluge! This unique and fun business networking event was organised by local IT support company, Projectfive in aid of Surrey Wildlife...
