by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Social Media
Are you using Google+ yet? Since its launch in January 2012, Google+ has attracted in excess of 300 million users – it sounds impressive but it’s still lagging way behind Facebook, which can boast over a billion users. Maybe the slowness to adopt Google+ can be...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Marketing tips, Social Media
So Facebook has been busy updating its services and features again. On a business page you are now given the option to promote posts so that they reach a wider audience – oh and there’s a financial commitment involved should you want to take advantage of this new...
by Sarah Orchard | Marketing strategy, Marketing tips, Small business marketing
Recent research carried out in association with the Centre for Economic and Business Research (CEBR) has shown that SMEs are losing out on up to £122 billion in sales revenue. And the reason? Failure to market themselves effectively and efficiently. The research found...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
The answer is: it depends! We all know what it’s like to receive an email just at the right time – a reminder that your home insurance is due for renewal, great offers on summer holidays in the dark winter months when you’re dreaming of tropical beaches. Naturally, it...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing
I was recently driving home from a client meeting when I noticed I was following a car for a local business that was attractively sign written and company branded. I think this can be a very effective marketing technique for certain business types. After all you now...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Content marketing is all about presenting valuable, relevant and interesting content to your target audience and making them aware or your business, attracting their attention and positively engaging with them. Interest in content marketing has increased significantly...
