by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing
A few weeks ago I took time out and attended a NABO Strategy Boardroom event. NABO (the Nationwide Alliance of Business Owners) gives members access to some fantastic seminars and business experts, and with this particular event coming right at the start of the year,...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
What’s your vision for your business in 2012? Will you continue to muddle along trying the same old marketing techniques and not getting the results you want? Or are you looking to step up your business performance and really shine? I’ve been busy over the last couple...
by Guest Blogger | Copywriting, Marketing planning, Marketing strategy, Small business marketing
Guest blog from Rachel Williams, professional copywriter. In the weeks leading up to Christmas I found it virtually impossible to concentrate on work. For every sentence I tried to string together there was a message alert racing around in my brain – had I bought...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
Do you know what question could revolutionise your marketing approach? A question that could help you save wasted marketing money and get more customers, quicker? It’s such a simple question yet highly effective…and often over looked. And the question...
by Sarah Orchard | Marketing planning, Marketing strategy, Small business marketing
Christmas is fast approaching (less than three weeks to go – eek!) and we’re all starting to turn our attention to writing lists of presents to buy, ordering the turkey, planning when to visit the relatives – it’s all about being organised and working to a fixed...
by Sarah Orchard | Marketing planning, Marketing strategy, Marketing tips, Small business marketing
A few weeks ago I was asked to be a guest expert on a marketing panel and the very last question of the night, after a fantastic and inspiring debate on a wide variety of marketing topics, was: “What do you think will be the biggest marketing challenge for small...