by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Online marketing, Small business marketing, Websites
When you start out on your own in business, building your website will probably be one of the biggest initial expenses you will incur. And finally launching the site is a massive milestone event, a momentous moment for any small business owner. I know, I’ve done it...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing
Yes, I know, it’s a really obvious question to ask. But I was prompted to take to my keyboard after I met with one of my associates yesterday. We found ourselves discussing the fact that if you do the same things all the time you get the same results, and just how...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Small business marketing
A few weeks ago I took time out and attended a NABO Strategy Boardroom event. NABO (the Nationwide Alliance of Business Owners) gives members access to some fantastic seminars and business experts, and with this particular event coming right at the start of the year,...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Marketing tips, Our news, Small business marketing
Well first of all it’s great news and a perfect excuse for a celebration or marketing opportunity in my book (come on, I am a marketer after all!). On a more serious note, business anniversaries or birthdays can be important milestones for your small business. They...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Online marketing, Small business marketing, Websites
It’s all very well building a website and having something that looks slick and professional, but it really is just the first step to take in the much bigger challenge of building a successful online business. Over the years I have met a number of clients who have...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
How’s this for a scary statistic: 80% of the emails you send to your potential customers will be viewed and ACTIONED in the preview pane. That’s how hard email marketing has become – everyone struggles to get past the very first hurdle. And as more and more people...