by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Online marketing, SEO, Video
Did you know that YouTube accounts for 20 per cent of all visits to social media sites in the UK? It’s an impressive statistic for a site that has only been in existence since 2005, but perhaps even more impressive is YouTube’s status as an internet search engine,...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
Have you heard the term ‘the money is in the list’? It’s become a very popular saying in marketing circles – and how true it is. Creating your own customer database – building it organically through email data capture rather than buying in lists (that are often poor...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
What’s the point of spending money with a marketing consultant when you can do your own marketing? Well apart from the fact that I’d be out of a job, there are plenty of reasons why small businesses can be more effective when they outsource their marketing. As a small...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Social Media
Well we all know just how important networking is for a small business, but if you can’t face getting up at the crack of dawn for those breakfast meetings or can’t take time out to go to local networking events, then LinkedIn is probably one of the best alternatives...
by Sarah Orchard | Customer experience, Customer loyalty, Fruitful Marketing Ideas newsletter, Online marketing, Small business marketing
Well, according to a recent figure quoted by InsideView in a B2B Magazine article, a negative customer review on YouTube, Twitter or Facebook can cost a company about 30 customers. It’s a pretty scary statistic isn’t it? Social media is a great way of sending your...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing
To be honest many of the small business owners I speak to don’t really bother to look at those pesky email campaign reports, loads of data gobbledygook, and they haven’t got the time or simply don’t know what all the data is telling them. Typically,...