by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing tips, Small business marketing, Social Media
Whether you’re using Facebook for personal pleasure or to build greater awareness of your business, seeing those Likes rack up next to your latest post feels good, doesn’t it? It means people think you’re funny, incisive, totally in tune with what they’re feeling – in...
by Sarah Orchard | Blogging, Fruitful Marketing Ideas newsletter, Marketing strategy, Small business marketing
I recently attended a really interesting seminar on content marketing. Run by Stan Woods, MD of Velocity Partners, it was a great opportunity to get some excellent insight into the shift from outbound to inbound marketing, particularly in the business to business...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing strategy, Online marketing, Small business marketing, Social Media
The pressure to use social media is great for every small business owner. After all, it’s free isn’t it? Well it isn’t truly free as we all know, as it takes up a considerable amount of our time and the expectation to keep up with the business...
by Sarah Orchard | Email marketing, Fruitful Marketing Ideas newsletter, Marketing tips
Boy oh boy, email marketing is becoming hard work, isn’t it? Trying to get anyone to notice and actually open emails these days feels rather like – to use a topical Games analogy – finding yourself lining up alongside Usain Bolt in the men’s 100m final; you might be...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
If only you could throw more marketing ‘mud’ at the wall, then surely some of it will stick? Some small business owners get sucked into thinking that it is the quantity of marketing that will get the financial success they dream of, or perhaps just what they need to...
by Sarah Orchard | Fruitful Marketing Ideas newsletter, Marketing planning, Marketing strategy, Marketing tips, Small business marketing
My guest blogger, Rachel Williams, recently wrote about an issue she encountered with a client asking her to basically copy what another company had written for their website. It made me cringe as a marketer not only from a copyright and legal point of view, but it...