by Sarah Orchard | Free and low cost marketing ideas, Networking, Online marketing, Social Media
Over the last few weeks I’ve been working with several clients who have each wanted to make LinkedIn work harder for their small business. So I thought it would be worth sharing the advice I’ve given them – LinkedIn is a great networking tool and with a bit of...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Online marketing, Small business marketing, Websites
Once upon a time successful marketing was akin to ‘whoever shouts the loudest will be the most successful’. Big budgets meant expensive advertising campaigns and direct marketing, which meant companies could essentially buy themselves new customers. But there has been...
by Sarah Orchard | Free and low cost marketing ideas, Marketing and the law, Marketing promotions, Marketing tips, Online marketing, Social Media
Do you use Facebook to promote your business? It can be a great way of building awareness and, of course, a really effective way of creating a bigger buzz around your business is to run a competition or promotion. But to do that on Facebook you need to be very careful...
by Sarah Orchard | Free and low cost marketing ideas, Fruitful Marketing Ideas newsletter, Online marketing, SEO, Video
Did you know that YouTube accounts for 20 per cent of all visits to social media sites in the UK? It’s an impressive statistic for a site that has only been in existence since 2005, but perhaps even more impressive is YouTube’s status as an internet search engine,...
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, Small business marketing, Social Media
Over the last few years there’s been a quantum leap by large companies and brands in how they connect with their audiences. Traditionally, huge budgets would be thrown at marketing and advertising campaigns to communicate services and product messages, but all this...
by Sarah Orchard | Blogging, Free and low cost marketing ideas, Marketing tips, Small business marketing, Social Media
I made a conscious decision not to start blogging for my business because I felt I didn’t have the time to do it ‘properly’ and I engaged actively with Twitter as a micro-blogging option. I felt this was an important first step and I could see how well I leveraged it...