by Sarah Orchard | Free and low cost marketing ideas, Online marketing, Small business marketing, Social Media
Or to put it another way, can you mix business with pleasure? Since it started in 2004 as a closed community for college students Facebook has grown into a global phenomenon with nearly 700 million active users, making it the most used social media site in the world....
by Sarah Orchard | Free and low cost marketing ideas, Online marketing, SEO, Small business marketing
So what is Hyperlocal Marketing? Local marketing that is more local than, um, local. What was wrong with the definition, local marketing? Did we all get bored of it? I was recently interviewed by a journalist as a marketing expert for small businesses on this topic...
by Sarah Orchard | Free and low cost marketing ideas, Marketing promotions, Marketing tips, Small business marketing
There are many different types of promotional tactics and these can be targeted at end consumers/clients, staff or your distribution channel – retailers and intermediaries. Many businesses immediately resort to price cutting and discounting but there are many...
by Sarah Orchard | Free and low cost marketing ideas, Marketing tips, Online marketing, SEO, Small business marketing, Some really useful stuff
This must be one of the best kept secrets for small business local marketing – obviously now not a best kept secret! This powerful and I have to say, wonderfully FREE tool called Google Places, can help you with your local marketing and help get your small...